This is my first time using Google Alerts, and I think it is a good way to timely get needful updates in Email. It is especially useful for users who want keeping current on a competitor or industry. I personally have set up three alerts which are about PS4, RMIT, and iPhone, by the time I received the alerts next day, I was surprise by how the information has been sorted out clearly in order of importance and time. I like how it allows users to make more specific search terms by multiple words. One thing that I wish it to be improved is it could have more frequency options of alerts for users to select, rather than only sending daily and weekly. I think Google Alerts makes its users have the initiative to only get information they interest, so then they won’t waste their time on unnecessary messages compares to traditional mediums like newspaper and TV.